Over the last decade, New Zealand fashion has shimmied its way onto the international scene. Gone are the days of equating the national dress code with jandals and stubbies. RIP.

Nowadays, when we discuss the nation’s state-of-dress we throw around nouns like, Trelise Cooper, Karen Walker, Zambesi, Kate Sylvester, NOM*D, World, and Kathryn Wilson, peppered with adjectives that can be found in the latest issue of Vogue magazine; edgy-feminine, avant garde, androgynous, and delightfully whimsical. We toast to the news of the latest It Girl or Hollywood celebrity donning the creation of one of our homegrown talents, of which there are many. The New Zealand fashion industry continues to grow as an incubator of creative talent and entrepreneurial visionaries who are intent on putting our little country on the world map as a fashion mecca.

At Belle Boutique, we believe in supporting and celebrating Kiwi fashion and business locally. Our mission is to bring you a beautifully curated collection of New Zealand labels that will inspire you to embrace your own personal style and make your wardrobe sing.  

Looking for that perfect summer dress?  Come in store today - we'll help you find your next favourite thing!