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Rayner Bowman
Owner/Curator

In 2015, Rayner Bowman opened the doors to Belle Boutique in the heart of Howick Village. Inspired by her travels and her love for New Zealand fashion, Rayner made it her mission to inspire local women to find and embrace their personal style and to beautify their wardrobes with unique and quality designer pieces that they will cherish for years to come. Belle Boutique is home of New Zealand fashion and your next favourite fashion-find. Make your wardrobe happy and visit us in-store!

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Style is knowing who you are, what you want to say and not giving a damn.
— Gore Vidal

What's more important than fashion? Personal style. We offer a curated collection of unique designer pieces for women who roll to the beat of their own sartorial drum. We're all about helping you find your next favourite go-to item whether it be the ultimate pair of jeans that fit you like a second skin, or the perfect dress that accentuates your best assets or that coat you've been looking for your entire life. We've got you covered. Literally.